Challenge, the origin of all.
Make the best move.
Harada Corporation's MISSION is
what we perform every day to show our raison d'etre,
our VISION is what we create through the MISSION,
our VALUE is what we offer to society,
our SPIRIT is what we hold important in our work,
and our SLOGAN is what we simply express
by one phrase as our corporate philosophy.
Harada Corporation will continue to challenge and grow
with these words in our hearts.
The mission we fulfill every day
As challengers ourselves,
we keep co-creating the best move
to be a partner for innovation.
The future we want to create
Toward a world in which
everyone feel delight and
pride through challenges.
The values we offer to society
Create a new culture through challenges.
Propose the best move inspired by unique perspectives.
Perform valuable work of which all feel proud together.
Focus on exceptional quality at every moment.
Continue to be a partner to challenge and grow together.